Rommel Corral | Essays on knowing and doing

Why You Keep Buying the Feeling

Rommel Corral

Published on: 07/31/2026

The thing you actually buy from a transformation program is a feeling -- and feelings are states that decay by design, which is why you keep going back. What lasts is the boring residue, not the high.

The Fade Is the Business Model

Rommel Corral

Published on: 06/16/2026

Transformation programs are built to wear off; the returning customer is the real customer. Why the fade pays, and what durability would actually take.